The ICC Cricket World Cup 2019 Public Ballot opened today at 10am, when ticket applications were opened to all members of the public, backed by a major marketing and PR campaign, welcomingly called Are you in?.
The Public Ballot will be open until 29 August and fans will be able to apply for each of the 48 fixtures, with tickets in each price band at every game available.
Following the unprecedented demand during the Cricket Family Ballot, fans are encouraged to apply for a wide selection of matches as the 10-team round robin stage provides plenty of opportunities for fans to see their favourite team.
The campaign's launch film stars Freddie Flintoff, a cricketer who transcends popular culture, singing and dancing to the sound of Imagine Dragon's On top of the world, inviting the public to join sports greatest carnival. It continues the marketing approach of putting fans, influencers and celebrities at the heart of the creative, reaching both inside and outside of the game to engage new fans with cricket.
To apply for tickets in the Public Ballot, applicants must register an account via the official Cricket World Cup Ticketing website. The pre-registration phase started on 17 July.
Glamorgan Chief Executive, Hugh Morris, said: “Whether you are a cricket lover or a general sports fan, the 2019 Cricket World Cup Public Ballot offers fans the opportunity to watch world class sport.
“It’s incredibly exciting for us to hold four of these fixtures in Wales next year and I would encourage everyone who wants to be involved in this prestigious tournament to enter the Public Ballot so they don’t miss out on watching thrilling cricket played by the best players on the planet right here in Cardiff.”
Cabinet Member for Culture and Leisure, Cllr Peter Bradbury said: “Cricket has played an integral part in Cardiff’s rich sporting heritage and the city is renowned for hosting major test matches and one-day internationals. The ICC Cricket World Cup 2019 is a major event on the sporting calendar and we can expect to attract audiences worldwide, as some of the best players descend on Cardiff Wales Stadium, home to Glamorgan County Cricket Club.
“The opening of the public ballot will mean everyone can apply to be a part of the action and enjoy first-hand top class competitive cricket right in the heart of the Welsh Capital.”
Welsh Government Minister for Culture, Tourism and Sport, Lord Elis-Thomas, said: “This is an excellent way for more people to have the fantastic opportunity of watching world class cricket. I’m delighted that the Welsh Government has been able to support Glamorgan County Cricket Club in bringing the ICC Cricket World Cup to Wales and we look forward to working with partners on delivering an outstanding experience for spectators and players over the summer.”
ICC Cricket World Cup 2019 Managing Director Steve Elworthy highlighted the importance of this milestone in the application process, and hopes it has the same success as the recent Cricket Family Ballot.
‘‘1 August is a day we’ve all been looking forward to as we welcome many potential future cricket fans to the sport. This a great chance for anybody who wants to attend the ICC Cricket World Cup and watch the most exciting and competitive cricket available, as the best teams in the world go head to head.
‘’Being the third most-watched global sporting event, we know there will be huge interest in next year’s World Cup. The Cricket Family Ballot was a recent indicator to how popular we expect this tournament to be, when over one million tickets were applied for.
‘’What’s more, with our price structure for this tournament, which we consulted on widely and used external experts, all games will be accessible for a large proportion of sports fans. Any revenue that we do make from the tournament will be invested back in the game as part of our commitment to grow cricket and engage with future generations.’’
Host nation England will open the tournament at The Oval on 30 May when they take on South Africa, while reigning champions Australia start their title defence on 1 June against Afghanistan in a day/night match in Bristol. Cardiff will host four matches between the 1st -15th June at the Cardiff Wales Stadium. The World Cup will conclude when the final takes place at Lord’s on Sunday 14 July.
Any remaining tickets from the Public Ballot will go on general sale on a first-come, first-served basis later in 2018.
For more information about the ICC Cricket World Cup 2019, please click here.