SSE Rugby World Cup Party

EVENT SHOWCASE: The SSE Rugby World Cup Party

The Room: The Outfield & The Sophia Hall at The SSE SWALEC

The Brief
SSE are rightfully proud of their customer loyalty scheme. Through SSE Reward, our stadium naming rights partners provide offers and experiences for their customers to enjoy. In 2015, our near neighbors at the Welsh Rugby Union competed in the Rugby World Cup and staged tournament fixtures at The Principality Stadium. SSE wanted to create a fan park experience like no other and made plans to combine use of The Sophia Hall with an ambitious skills arena on our outfield.

The Outcome
We staged a live screening of the memorable Welsh victory over England with an invited audience of SSE customers who were given access to a bespoke bar, photography experience, panel discussion with Welsh rugby legends and skills challenges on our hallowed turf before settling down to watch the enthralling fixture.


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